Bonuses and coupons – the market is cooling

The pitched battle for customers between companies selling bonuses/coupons shows no signs of abatement in 2012. The heavy competition is understandable: every survey result indicates that this market is growing just as dynamically this year as it did in 2011. There are more and more buyers of online bonuses and coupons, and the number of [...]

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E-Commerce Trends in 2011

Hungarian retailers capable of significantly boosting their sales volumes in 2011 were almost exclusively those engaged in selling online. Exact figures will not be available until after the books are closed for the year, but preliminary estimates indicate that the volume of the Hungarian online retail sector was 155 billion forints, and online sales of [...]

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Bonuses and coupons: the market to shake up e-commerce – part 3/3

Researchers can only measure the robust competition between bonus[1]/coupon companies, but the judges are the consumers themselves who act on the offers they find the most lucrative. In order to decide the who is the market leader question one needs numbers and analysis, i.e. we need to enumerate the possible criteria by which an answer [...]

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Bonuses and coupons: the market to shake up e-commerce – part 2/3

In 2011 Hungary has joined the ranks of countries where bonuses/coupons are sold online by the million, even though it is not yet clear what the legal status of the product being sold is. The intense interest in discounted products and services may create the illusion of being market leaders in several participants at the [...]

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Bonuses and coupons: the market to shake up e-commerce – part 1/3

A war of words has broken out in recent months among the participants in the increasingly competitive online bonus/coupon market, which is not surprising, given the explosive growth in this market. GKIeNET, in cooperation with the E-Business Research Center of Corvinus University, has been tracking the key metrics of the participants since the inception of [...]

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