E-commerce on mobile phones – heavy traffic also from smartphones in 2010

Purchases made via smartphones were finally measurable in 2010 and reached 1.5% of all electronic sales in Hungary. Consequently, Hungary is in line with other developed e-commerce markets: shopping habits are gradually changing – reveals GKIeNET – T-Mobile’s Report on the Internet Economy.

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Mobile Phone as a Second Wallet

In Hungary 23% of the population over the age of 18 years use their payment cards to make payments on a regular basis, while 81-82% have mobile phones with an electronic payment function. 60% of the Hungarian population aged 18 and over have heard about the Mobile Shopping service, while in the global arena, Japan is the leader in mobile payment applications –a study published by GKIeNET – T-Home – T-Mobile reveals in October 2009. At the same time, the European Commission promotes the emergence of financial service providers in the market, which provides a boost to the expansion of mobile payment solutions.

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