Market Research

eNET’s market research covers the following areas:

  • E-commerce (research of the demand and supply aspects of retail trade effected and services provided via the Internet, both in Hungary and Central Europe
  • Electronic telecommunication networks (time series-based analyses of both long-distance and access networks based on settlements’ data)
  • Usage of info-communication and energetics devices and services by households, businesses and institutions; preparing forecasts
  • Assessment of activities by governments and municipalities; service usage (electronic administration, ASP etc.)

Our research involves both quantitative methods (large-sample data collection with various methods, modelling, data mining) and qualitative procedures (deep interviews, focus groups, participant observation). These services are used by our clients primarily for the following purposes:

  • Strategy definition;
  • Business development;
  • Preparation of action plans;
  • Mergers and acquisitions;
  • Monitoring;
  • Marketing communication and PR.