NEWS

Hungarians use data roaming in growing numbers and frequency

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Since the European Parliament has voted to drop roaming fees within the EU, it is no longer a struggle to make and receive calls, send texts or use mobile data within another EU country. Most adult Hungarian Internet users are well aware of the good news: 85 percent have heard about the new rules. Nearly…

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Hungary’s favourite mobile apps: social media, communication and navigation

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4.7 million people in Hungary report using a smartphone, accounting for 85 percent of Hungarian adult Internet users. More than 3.7 million among them also use mobile Internet on their devices. However, no data plan can be unlimited enough when it comes to smartphone users’ favourite apps – social media, communication and navigation. The latest…

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Christmas remains challenging in e-tail trade

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The online retail (e-tail) sector was shaken by the Christmas period in 2016. Even in January 2017, online news was all about delayed deliveries as 900,000 Hungarian Internet users received their parcels late. After the previous year’s difficulties, both webshops and logistics providers took stock of the situation and strove to avoid the recurrence of…

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Internet access has become a basic need for Hungarian youth

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According to adult Hungarian Intenet users, feeling ’at home’ means different things for different generations. Whereas having Internet access is mostly a convenience feature for older people, for youth it has become a basic need. Internet users feel strongly about staying connected: two out of ten would rather have no warm water for a month…

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5G: seven out of ten Internet users keep an open mind in Hungary

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The next few years will see the world go through some major changes as the era of 5G technology approaches. The question is: how will that affect us, users? Fifth generation mobile networks will open up new horizons, and intelligent traffic management systems, smart cities and telemedicine will undoubtedly make our lives easier. 80% of…

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Hungary’s e-tail sector shifts into high gear

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Hungary’s online retail trade closed an excellent year in 2016. Hungarian webshops generated HUF 427 billion (~EUR 1.39 billion) in turnover, more than 5% of the total national retail trade volume. The dynamic expansion of the online sector is not surprising as both the number of customers and order values keep increasing, concludes a fresh…

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Almost 200,000 hardcore gamers in Hungary – e-sports in figures

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On an average weekday, a young Hungarian e-sport gamer spends three hours playing games, and that duration rises to five hours on weekends. 44% are or intend to become competitive players. The most popular game is Counter-Strike: Global Offensive. These are the main conclusions of a survey looking into e-sports in Hungary, jointly conducted by…

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The gamer inside us

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Six out of ten Internet users in Hungary play video games (including any game played on electronic devices, i.e. computers, smartphones, tablets, consoles, or TVs). This activity extends well beyond hardcore gaming: the most popular video games are Solitaire, Mahjong, Candy Crush Saga and Scrabble. Fifty-six per cent of gamers play on their smartphones (too)…

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Smartphones blur the line between work and private life

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As the widespread availability of smartphones promotes a continuous online presence, the boundary between work and private life is increasingly blurred. It is possible to attend to our private chores and keep in touch with family and friends even during working hours – and likewise, with the help of smartphones, work-related duties can be performed…

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News, music and films now consumed on mobile phones

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Almost 4.5 million people now use smartphones in Hungary, and 90% regularly consume content of some kind on their mobile phones. Smartphones can replace all other devices as they are used not only to read news and articles and listen to music, but also to watch short videos and even full movies. And such content…

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