NEWS

Hungary: the lessons of late Christmas parcels – in numbers

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Even though webshops once again did their very best to prepare for the Christmas season in 2016, and the capacities of courier services were fully utilised as well, one in six Internet users aged 18+ still had reason for varying levels of concern about delays in the delivery of products ordered online in festive season…

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Internet at Christmas: Connecting Us and Providing Activities

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The Internet is integral to keeping families together in the Christmas period, just like at other times. It connects us with friends and loved ones who are far away, and offers increasingly popular options for the typical year-end pastimes of watching movies, TV series and other programmes.  Even though live television still prevails at Christmas,…

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Black Friday: Nearly 2.1 Million Shoppers in Hungary

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Black Friday has conquered Hungary. Research conducted by eNET in December 2016 shows that almost 2.1 million adult Internet users made a purchase that day. The special offers were not only popular online, but also offline, in conventional shops. Bargain hunters primarily bought toys, clothes, IT equipment, and kitchen appliances. 30% of Internet users now…

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Shared goods, divided opinions

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Even though the definition of sharing / peer-to-peer / collaborative economy has remained unclear for years, the economic model itself is gaining ground not only internationally but in Hungary as well. Slightly more than one third of Hungarian adult Internet users have heard about the notion of collaborative / sharing economy, and one in five…

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What the Internet gives us for Christmas

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Christmas is now inconceivable without the Internet: online services not only help preparing for the festivities and organising family visits, but also allow us to purchase presents. This year, two million Hungarians are expected to buy Christmas presents (and other goods) online, and there will be plenty of net-connected devices under the tree. These are…

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Mobile Internet connection – wanted all year round

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With the proliferation of smartphones and tablet computers, the number of mobile Internet users is growing steadily in Hungary, and has by now reached 2.6 million. Even though mobile Internet access may be especially important in the summer holiday season, we cannot do without it in the rest of the year either: people are online…

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Olympics on TV and online: 600,000 to follow games on smartphones in Hungary

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Adult Hungarian Internet users are committed sports fans: 69%, i.e. over 3.5 million people plan to watch the Rio Olympic Games. Seven out of 10 respondents want to see all sports in which Hungarian athletes participate. Smartphones, tablet computers and (mobile) Internet access provide more opportunities to cheer for sportsmen than ever before. The latest…

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Good mobile ads provide information

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Mobile advertisements are proliferating in Hungary and now offer an opportunity to reach masses. As much as 79% of those who go online with their mobile phones, i.e. 2.9 million people see ads on the screens of their devices. A mobile ad should provide useful information rather than entertainment, the latest research by eNET –…

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Hungarians spend one in HUF 25 online

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After several years of dynamic growth, Hungary’s online retail trade volume continued to rise in 2015. Surpassing the psychological limit of HUF 300 billion (~EUR 963 million) for the first time, the net turnover reached HUF 319 billion (~ EUR 1024 million). The ratio of the e-tail sector increased to 4.1% of the total retail…

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Three out of four people would play mobile games for a noble cause

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As smartphones and tablet computers proliferate, the popularity of mobile games that can be played anywhere and anytime is increasing dynamically in Hungary: now as many as 2.8 million smartphone users and 1.1 million tablet users play mobile games. Even though people consider mobile gaming primarily as an entertainment and leisure time activity, they would…

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