NEWS

Shared goods, divided opinions

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Even though the definition of sharing / peer-to-peer / collaborative economy has remained unclear for years, the economic model itself is gaining ground not only internationally but in Hungary as well. Slightly more than one third of Hungarian adult Internet users have heard about the notion of collaborative / sharing economy, and one in five…

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What the Internet gives us for Christmas

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Christmas is now inconceivable without the Internet: online services not only help preparing for the festivities and organising family visits, but also allow us to purchase presents. This year, two million Hungarians are expected to buy Christmas presents (and other goods) online, and there will be plenty of net-connected devices under the tree. These are…

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Mobile Internet connection – wanted all year round

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With the proliferation of smartphones and tablet computers, the number of mobile Internet users is growing steadily in Hungary, and has by now reached 2.6 million. Even though mobile Internet access may be especially important in the summer holiday season, we cannot do without it in the rest of the year either: people are online…

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Olympics on TV and online: 600,000 to follow games on smartphones in Hungary

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Adult Hungarian Internet users are committed sports fans: 69%, i.e. over 3.5 million people plan to watch the Rio Olympic Games. Seven out of 10 respondents want to see all sports in which Hungarian athletes participate. Smartphones, tablet computers and (mobile) Internet access provide more opportunities to cheer for sportsmen than ever before. The latest…

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Good mobile ads provide information

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Mobile advertisements are proliferating in Hungary and now offer an opportunity to reach masses. As much as 79% of those who go online with their mobile phones, i.e. 2.9 million people see ads on the screens of their devices. A mobile ad should provide useful information rather than entertainment, the latest research by eNET –…

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Hungarians spend one in HUF 25 online

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After several years of dynamic growth, Hungary’s online retail trade volume continued to rise in 2015. Surpassing the psychological limit of HUF 300 billion (~EUR 963 million) for the first time, the net turnover reached HUF 319 billion (~ EUR 1024 million). The ratio of the e-tail sector increased to 4.1% of the total retail…

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Three out of four people would play mobile games for a noble cause

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As smartphones and tablet computers proliferate, the popularity of mobile games that can be played anywhere and anytime is increasing dynamically in Hungary: now as many as 2.8 million smartphone users and 1.1 million tablet users play mobile games. Even though people consider mobile gaming primarily as an entertainment and leisure time activity, they would…

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Romanian e-commerce market consolidates

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Romanian online retail sector has been expanding in recent years. Market players are maturing, and the dominance of payment upon receipt and delivery by courier services is increasing, as indicated by the results of research conducted by the eNET Group amongst Romanian webshops. In 2015, eNET conducted an online survey of e-commerce in Romania for…

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Autism affects us all

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One in 100 persons is autistic in Hungary. You have probably met autists on the bus, in the street, or at school; you just did not recognise why they were so strange. What occurs to you when you hear the word “autism”? Are all autists geniuses in some areas, like the character played by Dustin…

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How far can Netflix go in Hungary?

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Netflix, an online TV service that has been exceedingly popular in the United States for several years, was launched in Hungary in January 2016. Why is it so important? The company could reshuffle the Hungarian market of conventional TV subscriptions and online video services. It may satisfy the needs of TV and movie aficionados by…

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