Posts Tagged :

Bonus/Coupon

Hungarian market of online daily deals grew to HUF 16.5 bln

600 400 eNet

The aggregate turnover of online daily deals grew to about HUF 16.5 billion last year in Hungary. This market segment, which is now far from negligible, includes general bonus / coupon sites, discount accommodation providers, as well as online shopping clubs. The question is whether the market can continue to expand in 2015, and whether further consolidation can be expected. 

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Successful accommodation coupon business: HUF 4 billion market

592 349 eNet

The turnover of the online accommodation coupon market in Hungary amounted to HUF 4 billion in 2012. These special offers, usually involving discounts in excess of 50%, remain very popular, and a strong package offer is unquestionably beneficial to the accommodation providers selling the bonus/coupon.

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Bónusz Brigád has half of bonus/coupon market

611 312 eNet

In the first nine months of 2013, the turnover on Hungary’s bonus/coupon market reached HUF 4 billion. Market leader Bónusz Brigád gained a substantial advantage, distancing itself from competitors. The bonus/coupon market continues to expand; the next phase in its development could involve the transformation of market players into discount webshops.

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The online bonus/coupon market soars further

150 150 eNet

The Hungarian online bonus/coupon market realised a 6.5 billion HUF return in 2012. While the number of participants is decreasing and the signs of market consolidation are observable, the popularity of the greatest pages is unbroken – according to the yearly research summary of eNET.

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Bonuses and coupons – the market is cooling

150 150 eNet

The pitched battle for customers between companies selling bonuses/coupons shows no signs of abatement in 2012. The heavy competition is understandable: every survey result indicates that this market is growing just as dynamically this year as it did in 2011. There are more and more buyers of online bonuses and coupons, and the number of offers is growing, indicating that…

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E-Commerce Trends in 2011

150 150 eNet

Hungarian retailers capable of significantly boosting their sales volumes in 2011 were almost exclusively those engaged in selling online. Exact figures will not be available until after the books are closed for the year, but preliminary estimates indicate that the volume of the Hungarian online retail sector was 155 billion forints, and online sales of services were also up significantly.…

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Bonuses and coupons: the market to shake up e-commerce – part 3/3

150 150 eNet

Researchers can only measure the robust competition between bonus[1]/coupon companies, but the judges are the consumers themselves who act on the offers they find the most lucrative. In order to decide the who is the market leader question one needs numbers and analysis, i.e. we need to enumerate the possible criteria by which an answer can be found for a…

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Bonuses and coupons: the market to shake up e-commerce – part 2/3

150 150 eNet

In 2011 Hungary has joined the ranks of countries where bonuses/coupons are sold online by the million, even though it is not yet clear what the legal status of the product being sold is. The intense interest in discounted products and services may create the illusion of being market leaders in several participants at the same time, which is reflected…

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Bonuses and coupons: the market to shake up e-commerce – part 1/3

150 150 eNet

A war of words has broken out in recent months among the participants in the increasingly competitive online bonus/coupon market, which is not surprising, given the explosive growth in this market. GKIeNET, in cooperation with the E-Business Research Center of Corvinus University, has been tracking the key metrics of the participants since the inception of the segment in Hungary. In…

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