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Clear victory for online marketing among webshops

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As much as 93% of Hungarian webshops use online marketing tools of some kind, while only half of them take advantage of offline solutions. Search engine optimisation and paid advertisements are the favourite online marketing tools; they are used by the highest percentage of online stores and are considered to be the most effective. Presence in social media is almost…

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Hungary: the lessons of late Christmas parcels – in numbers

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Even though webshops once again did their very best to prepare for the Christmas season in 2016, and the capacities of courier services were fully utilised as well, one in six Internet users aged 18+ still had reason for varying levels of concern about delays in the delivery of products ordered online in festive season in Hungary. Webshops are blamed…

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Internet at Christmas: Connecting Us and Providing Activities

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The Internet is integral to keeping families together in the Christmas period, just like at other times. It connects us with friends and loved ones who are far away, and offers increasingly popular options for the typical year-end pastimes of watching movies, TV series and other programmes.  Even though live television still prevails at Christmas, six out of ten respondents…

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What the Internet gives us for Christmas

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Christmas is now inconceivable without the Internet: online services not only help preparing for the festivities and organising family visits, but also allow us to purchase presents. This year, two million Hungarians are expected to buy Christmas presents (and other goods) online, and there will be plenty of net-connected devices under the tree. These are the conclusions of eNET –…

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Online e-commerce boom in Hungary – HUF 266 billion retail turnover expected for 2014

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Hungarian e-tailers have no reason to complain: as in previous years, the online retail trade volume increased considerably in 2014. The total volume should reach HUF 266 billion (~ € 850 million) by the end of 2014, ushering in a period of steeper growth. According to eNET’s first mid-term forecast, experts are optimistic, projecting a fast-growth scenario for 2014 and…

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Countdown to great Christmas shopping fever

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As much as 23% of the entire year’s online retail turnover is generated in the Christmas period. Just as last year, tablets will probably be the most popular presents under the Christmas trees in Hungary. The latest iteration of the research series by eNET-Telekom, titled “Report on the Internet Economy”, focuses on the Christmas shopping fever.

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Christmas Shopping Fever on the Internet

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While retail sales in Hungary are still struggling, online retailers cannot complain. In the past year 1,6 million people purchased a product online at least once, with sales approaching HUF 177 billion, a nearly 14 % rise compared to last year’s HUF 155 billion. This was greatly facilitated by the emergence of online shopping malls which provide customers with a…

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Christmas Presents Getting Smarter – Smartphones Are All The Rage

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The penetration of smartphones in Hungary has gained momentum – last year’s sales of 800,000 mobile handsets were exceeded by mobile network operators by October, 2012 and the Christmas shopping spree is likely to boost that figure to a total of over 1,000,000 smartphones by the end of the year. As a result, one in three active mobile phones will…

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