Posts Tagged :

e-commerce

Hungary’s e-tail sector shifts into high gear

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Hungary’s online retail trade closed an excellent year in 2016. Hungarian webshops generated HUF 427 billion (~EUR 1.39 billion) in turnover, more than 5% of the total national retail trade volume. The dynamic expansion of the online sector is not surprising as both the number of customers and order values keep increasing, concludes a fresh research report by eNET Internet…

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Hungary: the lessons of late Christmas parcels – in numbers

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Even though webshops once again did their very best to prepare for the Christmas season in 2016, and the capacities of courier services were fully utilised as well, one in six Internet users aged 18+ still had reason for varying levels of concern about delays in the delivery of products ordered online in festive season in Hungary. Webshops are blamed…

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Black Friday: Nearly 2.1 Million Shoppers in Hungary

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Black Friday has conquered Hungary. Research conducted by eNET in December 2016 shows that almost 2.1 million adult Internet users made a purchase that day. The special offers were not only popular online, but also offline, in conventional shops. Bargain hunters primarily bought toys, clothes, IT equipment, and kitchen appliances. 30% of Internet users now consciously choose to prepare for…

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What the Internet gives us for Christmas

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Christmas is now inconceivable without the Internet: online services not only help preparing for the festivities and organising family visits, but also allow us to purchase presents. This year, two million Hungarians are expected to buy Christmas presents (and other goods) online, and there will be plenty of net-connected devices under the tree. These are the conclusions of eNET –…

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Hungarians spend one in HUF 25 online

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After several years of dynamic growth, Hungary’s online retail trade volume continued to rise in 2015. Surpassing the psychological limit of HUF 300 billion (~EUR 963 million) for the first time, the net turnover reached HUF 319 billion (~ EUR 1024 million). The ratio of the e-tail sector increased to 4.1% of the total retail turnover, meaning that one in…

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Romanian e-commerce market consolidates

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Romanian online retail sector has been expanding in recent years. Market players are maturing, and the dominance of payment upon receipt and delivery by courier services is increasing, as indicated by the results of research conducted by the eNET Group amongst Romanian webshops. In 2015, eNET conducted an online survey of e-commerce in Romania for the second time.

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E-administration in Hungary

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Hungarian Internet users prefer to take care of their administrative matters online. In fact, this is the channel that they use most frequently for such cases. Nevertheless, personal and telephone-based administration still lingers in their everyday lives. While computers remain the primary platform in online administrative matters, smartphones are coming up strong: three out of 10 Internet users employ their…

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Hungarian e-commerce volume hits all-time high

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Hungarian e-commerce companies closed another excellent year in 2014 as the net turnover of the country’s electronic retail (e-tail) sector came to HUF 273 billion (~ EUR 884 million), exceeding all previous expectations. This figure equals 3.7% of the total retail turnover, reveals the latest research conducted by eNET Internet Research Ltd amongst webshops. The survey results were announced at…

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Small giants fight on the online classified ads market in Hungary

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After a rather hectic 2014 complete with acquisitions, brand name changes and innovations, the competition for supremacy on the Hungarian market of online classified advertisements continues in 2015. Olx.hu, the former Aprod.hu, seems to have benefited from the rebranding after all, while jofogas.hu has been trying to gain users via innovations. eNET and the Department of Information and Communication of…

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Hungarian market of online daily deals grew to HUF 16.5 bln

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The aggregate turnover of online daily deals grew to about HUF 16.5 billion last year in Hungary. This market segment, which is now far from negligible, includes general bonus / coupon sites, discount accommodation providers, as well as online shopping clubs. The question is whether the market can continue to expand in 2015, and whether further consolidation can be expected. 

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