Posts Tagged :

Internet Commerce

Hungary’s e-tail sector shifts into high gear

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Hungary’s online retail trade closed an excellent year in 2016. Hungarian webshops generated HUF 427 billion (~EUR 1.39 billion) in turnover, more than 5% of the total national retail trade volume. The dynamic expansion of the online sector is not surprising as both the number of customers and order values keep increasing, concludes a fresh research report by eNET Internet…

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Hungary: the lessons of late Christmas parcels – in numbers

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Even though webshops once again did their very best to prepare for the Christmas season in 2016, and the capacities of courier services were fully utilised as well, one in six Internet users aged 18+ still had reason for varying levels of concern about delays in the delivery of products ordered online in festive season in Hungary. Webshops are blamed…

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Black Friday: Nearly 2.1 Million Shoppers in Hungary

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Black Friday has conquered Hungary. Research conducted by eNET in December 2016 shows that almost 2.1 million adult Internet users made a purchase that day. The special offers were not only popular online, but also offline, in conventional shops. Bargain hunters primarily bought toys, clothes, IT equipment, and kitchen appliances. 30% of Internet users now consciously choose to prepare for…

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Hungarians spend one in HUF 25 online

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After several years of dynamic growth, Hungary’s online retail trade volume continued to rise in 2015. Surpassing the psychological limit of HUF 300 billion (~EUR 963 million) for the first time, the net turnover reached HUF 319 billion (~ EUR 1024 million). The ratio of the e-tail sector increased to 4.1% of the total retail turnover, meaning that one in…

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Hungarian e-commerce volume hits all-time high

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Hungarian e-commerce companies closed another excellent year in 2014 as the net turnover of the country’s electronic retail (e-tail) sector came to HUF 273 billion (~ EUR 884 million), exceeding all previous expectations. This figure equals 3.7% of the total retail turnover, reveals the latest research conducted by eNET Internet Research Ltd amongst webshops. The survey results were announced at…

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Hungarian market of online daily deals grew to HUF 16.5 bln

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The aggregate turnover of online daily deals grew to about HUF 16.5 billion last year in Hungary. This market segment, which is now far from negligible, includes general bonus / coupon sites, discount accommodation providers, as well as online shopping clubs. The question is whether the market can continue to expand in 2015, and whether further consolidation can be expected. 

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Online e-commerce boom in Hungary – HUF 266 billion retail turnover expected for 2014

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Hungarian e-tailers have no reason to complain: as in previous years, the online retail trade volume increased considerably in 2014. The total volume should reach HUF 266 billion (~ € 850 million) by the end of 2014, ushering in a period of steeper growth. According to eNET’s first mid-term forecast, experts are optimistic, projecting a fast-growth scenario for 2014 and…

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Own it or enjoy it? Sharing economy 2.0 in Hungary

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Broadband Internet has extended our opportunities to share goods with others or borrow items that we need to use but do not have to own. Now we have well-organised businesses that match supply with demand. The most widely known forms of this sharing economy are accommodation and car sharing solutions, but the possibilities are unlimited. Followers of the lifestyle based…

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Almost 3.5 million e-buyers

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In Hungary, the number of people buying goods online reached 3.4 million in 2014. This number equals 72% of regular adult internet users. It is primarily information technology devices, books, toys / gifts, and clothes that are thrown into virtual baskets. Most people still use desktop computers for online purchases, but some now shop with their mobile phones and tablets…

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Hungary’s online retail trade exceeds expectations

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Hungary’s online retail webshops generated a HUF 217 billion turnover last year, which equals 3.1% of the total Hungarian retail trade volume. The number of transactions effected with mobile phones and tablets is growing, and Hungarians still prefer to collect the ordered goods personally, eNET’s retail e-commerce research results for 2013 indicate.

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