Posts Tagged :

Internet Economy

Hungary’s e-tail sector shifts into high gear

904 507 eNet

Hungary’s online retail trade closed an excellent year in 2016. Hungarian webshops generated HUF 427 billion (~EUR 1.39 billion) in turnover, more than 5% of the total national retail trade volume. The dynamic expansion of the online sector is not surprising as both the number of customers and order values keep increasing, concludes a fresh research report by eNET Internet…

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Shared goods, divided opinions

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Even though the definition of sharing / peer-to-peer / collaborative economy has remained unclear for years, the economic model itself is gaining ground not only internationally but in Hungary as well. Slightly more than one third of Hungarian adult Internet users have heard about the notion of collaborative / sharing economy, and one in five respondents actually participates in it…

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Hungarians spend one in HUF 25 online

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After several years of dynamic growth, Hungary’s online retail trade volume continued to rise in 2015. Surpassing the psychological limit of HUF 300 billion (~EUR 963 million) for the first time, the net turnover reached HUF 319 billion (~ EUR 1024 million). The ratio of the e-tail sector increased to 4.1% of the total retail turnover, meaning that one in…

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Hungarian e-commerce volume hits all-time high

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Hungarian e-commerce companies closed another excellent year in 2014 as the net turnover of the country’s electronic retail (e-tail) sector came to HUF 273 billion (~ EUR 884 million), exceeding all previous expectations. This figure equals 3.7% of the total retail turnover, reveals the latest research conducted by eNET Internet Research Ltd amongst webshops. The survey results were announced at…

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Small giants fight on the online classified ads market in Hungary

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After a rather hectic 2014 complete with acquisitions, brand name changes and innovations, the competition for supremacy on the Hungarian market of online classified advertisements continues in 2015. Olx.hu, the former Aprod.hu, seems to have benefited from the rebranding after all, while jofogas.hu has been trying to gain users via innovations. eNET and the Department of Information and Communication of…

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Online e-commerce boom in Hungary – HUF 266 billion retail turnover expected for 2014

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Hungarian e-tailers have no reason to complain: as in previous years, the online retail trade volume increased considerably in 2014. The total volume should reach HUF 266 billion (~ € 850 million) by the end of 2014, ushering in a period of steeper growth. According to eNET’s first mid-term forecast, experts are optimistic, projecting a fast-growth scenario for 2014 and…

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Almost 3.5 million e-buyers

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In Hungary, the number of people buying goods online reached 3.4 million in 2014. This number equals 72% of regular adult internet users. It is primarily information technology devices, books, toys / gifts, and clothes that are thrown into virtual baskets. Most people still use desktop computers for online purchases, but some now shop with their mobile phones and tablets…

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Hungary’s online retail trade exceeds expectations

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Hungary’s online retail webshops generated a HUF 217 billion turnover last year, which equals 3.1% of the total Hungarian retail trade volume. The number of transactions effected with mobile phones and tablets is growing, and Hungarians still prefer to collect the ordered goods personally, eNET’s retail e-commerce research results for 2013 indicate.

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There can be only one – battle on the online classified ad market

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The fight for supremacy on the market of online classified advertisements continues in 2014. In fact, the market was stirred up again in the past month. A new competitive phase started with important announcements by the two largest players. Schibsted made acquisitions, while aprod.hu launched a renaming campaign. These changes warrant another look at Hungary’s online classified advertisement market by…

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Bónusz Brigád has half of bonus/coupon market

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In the first nine months of 2013, the turnover on Hungary’s bonus/coupon market reached HUF 4 billion. Market leader Bónusz Brigád gained a substantial advantage, distancing itself from competitors. The bonus/coupon market continues to expand; the next phase in its development could involve the transformation of market players into discount webshops.

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