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Shared goods, divided opinions

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Even though the definition of sharing / peer-to-peer / collaborative economy has remained unclear for years, the economic model itself is gaining ground not only internationally but in Hungary as well. Slightly more than one third of Hungarian adult Internet users have heard about the notion of collaborative / sharing economy, and one in five respondents actually participates in it…

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Young People in the Lead – Consumption of Information Radically Changing

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Internet users have split into the two groups: those under 30 and older generations. The two groups use the Internet for different purposes via different devices in a different way. For young people, the Internet is the primary source of information where they search for movies, videos and images rather than written texts. Social media sites have replaced e-mail while…

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Christmas Presents Getting Smarter – Smartphones Are All The Rage

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The penetration of smartphones in Hungary has gained momentum – last year’s sales of 800,000 mobile handsets were exceeded by mobile network operators by October, 2012 and the Christmas shopping spree is likely to boost that figure to a total of over 1,000,000 smartphones by the end of the year. As a result, one in three active mobile phones will…

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Bonuses and coupons – the market is cooling

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The pitched battle for customers between companies selling bonuses/coupons shows no signs of abatement in 2012. The heavy competition is understandable: every survey result indicates that this market is growing just as dynamically this year as it did in 2011. There are more and more buyers of online bonuses and coupons, and the number of offers is growing, indicating that…

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Smartphones are navigating us

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The past three years brought a breakthrough in the world of navigation devices: PDA devices used solely for navigation are gradually being replaced by smartphones. In September 2010, 1.5 million navigation-enabled smartphones were used in Hungary, giving momentum to location services, reveals the Report on the Internet Economy published by GKIeNet – T-Mobile.

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